When women get hit in the chest during sports contact, it can cause serious injury. That’s why the new KONTAQ Sports Bra was developed – to absorb impact energy and protect women from sports contact. Martopia worked with this start-up company to name, brand and launch its innovative new sports bra for female athletes.
Branding, Interactive, Print, Video
Black Knight Financial
When you have the industry’s most comprehensive property data and robust analytics at your fingertips, you can conquer any challenge that comes your way and make confident decisions. That’s the message of empowerment the Conquer Today campaign delivered for the Data & Analytics Division of Black Knight Financial Services.
Is your EMR Powerless?
How do you entice C-level Healthcare Executives to open your mailings? You entice them with something unique. A premium box mailing was sent to a select list of CTO’s that included a retro toy robot without the key and card with the statement “Without Legacy Data, Your New EMR is POWERLESS”. The next day they received the key to the robot and a personalized note from Health eFormatics.
Direct Mail, Packaging, Print
What’s the best way to launch a new mobile app for the home health and hospice market? Do something Radicaly Awesome with bright colors, energetic imagery featuring home health agency owners, and dynamic , fun language. This campaign stood out to rapidly build awareness of HEALTHCAREfirst’s new point-of-care mobile app.
Campaign, Direct Mail, Print, Video
Martopia worked with Corepoint Health to develop an integrated direct marketing campaign to build brand awareness of its industry-leading healthcare integration engine and drive traffic to its tradeshow booth at HIMSS. Targeted to hospital CIOs, the You Empowered campaign focused on the benefits of being able to integrate disparate systems without expensive custom interfaces and software vendor dependency.
HIM Directors at hospitals are under constant pressure to streamline health information workflow – patient care depends upon it! Martopia worked with IOD, a leading provider of HIM outsource solutions, to create the Results Rock campaign, which promoted the feeling of being a rock star when all your HIM challenges are solved.
Campaign, Direct Mail, Interactive
Clean Connected Data
Have you ever gone to a clinic or hospital and had to repeat your information every time you registered? Occam helps prevent this by linking patient records across registration systems and eliminating duplicate records. Martopia developed strategic messaging and campaigns for Occam’s eMPI software that focused on the benefits of Clean Connected Data.
Campaign, Direct Mail, Interactive, Print, Video
We Know Scheduling
Schedule 360 offers a suite of employee scheduling and labor management applications for a broad range of healthcare, call center, disaster planning, pharmacy and government organizations. Originally named Scheduling Angel, Martopia helped re-name and rebrand the company to Schedule 360 to reflect its advanced, comprehensive capabilities.
Branding, Interactive, Print, Video
Folded Flag Foundation
Martopia is a sponsor of the Folded Flag Foundation, which provides educational grants and support to the families of military veterans who made the ultimate sacrifice for our country. We developed the original logo and branding for the foundation, as well as a series of overview and testimonial videos.
When launching a new line of thermal printers, what’s the best way to showcase the high-tech features? Create a futuristic series of ads that promotes the “new state of printing” and the concept of being Printer Ready no matter what you need to print.
Campaign, Print, Video
Business Intelligence or BI can be highly complex and clients are always looking for a better way to give their Data a voice. We took the exsisting Dataspace brand and did just that, gave it a voice through compelling messaging and simple yet striking visuals.
Martopia created the branding and visual aesthetics for the Arrowhead development located in Fort Collins, Colorado. In addition to the identity creation, we created a premium giveaway to entice initial investors. This consisted of a premium wooden box that was branded (literally) and when opened revealed a leather bound informational book that tells the story behind Arrowhead.
Branding, Campaign, Direct Mail, Packaging, Print
When Motown Munchies wanted to launch its new line of potato chips, popcorn and snacks in the Detroit and Midwest market, it looked to Martopia to brand the line and develop packaging designs. Martopia developed brand logo concepts and bags that offered a modern, urban design that would drive impulse buys at local mini marts.